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At Flexicodes, we believe a company’s website should reflect its true vision. By working with local freelancers, we can honor that belief while delivering individualized, high-quality services at competitive prices.

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We are incredibly responsive to your requests and value your questions. They are an indication of taking ownership of the next steps in your business’s internet presence. Taking ownership relates to better questions, communication, and outcome of the processes to come.

1-734-627-7571

12855 East Old US HWY 12 Suite #5, Chelsea MI 48118

1-734-627-7571

1101 South Main St. #431, Chelsea MI 48118

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Image of two computers showing off web design in progress

What is Web Design? A simple guide to getting started

Web design might sound simple at first — arranging some text and images on a page, right? But look closer, and it’s much more. It’s the process of creating online spaces that attract visitors, provide clear information, and prompt action. It’s where art meets science to build websites that do more than look good. They need to *work* for users and businesses alike.The great news? You don’t need to be a tech wizard to understand web design. With the right tools — and a little know-how — you can create a website that gets results. Whether you’re starting fresh or need to improve an existing site, this guide breaks it down for you. Plus, if you’re ready for a professional touch, we’re here to help.

What Does Web Design Really Mean?

Web design goes far beyond picking nice colors or arranging photos. It involves making countless decisions that guide visitors to take action — like clicking the “Order Now” button or signing up for your newsletter.

Think about your favorite restaurant’s website. You can easily find the menu, hours, and a big, bold reservation button. Or imagine a local yoga studio’s site: its class schedule is front and center, pricing is clear, and registration forms are simple to use. None of this is by accident. Smart web design ensures visitors find what they need quickly and stay engaged.

On the flip side, poor design backfires. Hard-to-read text, cluttered layouts, slow-loading images, and broken links can drive users away. A well-designed website solves problems and connects users with answers seamlessly. And when done right, it feels invisible — everything just works.

Designer or Developer: Who Do You Need?

Confused about whether to hire a web designer or developer? The roles are different, though both are crucial to web projects. Designers focus on how your site looks and feels, while developers make it all work behind the scenes. Here’s a quick breakdown:

Designer Developer
Crafts layouts, colors, and visuals Builds functionality with code
Focuses on user experience (UX) Ensures the site runs smoothly
Designs responsive pages Implements complex features

At our company, we blend both roles seamlessly. Learn about our web design and development services to see how we can help your business thrive online.

Key Elements of Great Web Design

What turns a basic website into an unforgettable one? It all comes down to mastering these essential components:

  • Visual Design: Eye-catching colors, readable fonts, and balanced layouts make visitors stay longer and explore.
  • Usability: Easy navigation, clear calls-to-action, and mobile-friendly designs ensure users find value on your site.
  • Performance: Fast load times and optimized images reduce bounce rates and keep users engaged.
  • SEO Optimization: Google-friendly design, proper tags, and clean URLs boost search rankings.
  • Accessibility: Sites that everyone can use, including those with disabilities, ensure inclusivity and compliance.

Want these elements working together on your website? Request a free consultation to discuss how we can deliver a site tailored to your goals.

Why WordPress Rules the Web

Need a website platform that’s flexible, scalable, and user-friendly? Look no further than WordPress. It powers over 43% of websites worldwide, from small businesses to enterprises like Disney. Why do so many rely on WordPress?

Here’s why:

  • Full Customization: Build the site you want with endless theme options, page builders, and plugins.
  • SEO Benefits: Get built-in optimization tools to rank higher on Google.
  • Cost-Effective: Start small and scale bigger without rebuilding from scratch.
  • Community Support: A worldwide network of developers ensures continuous improvement and reliable help.

We’re WordPress experts. Need help building or improving your WordPress site? Discover our WordPress services.

Image of two computers showing off web design in progressHow Web Design Boosts Your Business

Your website is often the first impression people have of your brand. A polished, high-performing site builds trust, engages users, and converts visitors into customers.

Did you know that businesses with professional web design outperform their competition by over 200%? Whether it’s a faster checkout for an online store or a clear click-to-call button for appointments, every small detail impacts success.

Our Web Design Solutions

  • Custom Design: Tailored layouts that match your brand and goals.
  • Responsive Sites: Perfect on phones, tablets, and desktops.
  • SEO Optimization: Built-in features to improve search rankings and visibility.
  • Ongoing Support: We don’t just build it; we help you grow it.

Want to get started today? Contact us for a free quote. Let’s create a site that works for your business!

It’s Time to Take Your Website to the Next Level

Don’t settle for a website that doesn’t deliver. Work with us to build a site that drives traffic, converts visitors, and grows your business. Ready to start?

Contact us today