User-generated content (UGC) is content created by real people—customers, fans, and employees—that builds trust and drives awareness. In this guide, Flexicodes shares smart ways to encourage, collect, and use UGC to grow your brand. Turn your audience into your best marketing team, starting with one powerful post....
60% of marketers say their budgets and ROI are under scrutiny more than ever before. If you're reading this, you're likely searching for smarter ways to maximize your social media spending. What is a Social Media Budget? A social media budget is the money your business sets aside specifically for social media...
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a website, the more trust they have in that website. The credibility issue just melts away....
Your Web site needs to do more than make your company look good. It has to support your overall business operations - customer service, sales and marketing, and collaboration. Whether you're planning an intranet or Internet site, don't start before you check your strategy against this comprehensive checklist. The following checklist...
In today’s business environment it is more important than ever to consider taking your business online to maintain sustainability in these uncertain times. A lot of times people have trouble coming up with a successful plan on just what to do and how to go about doing it. ...